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Medhabiyan Logo Design Case Study

Inspiring Knowledge with Simplicity

Client: Medhabiyan | Industry: Education (Courses) | Location: Bangladesh
 Tools Used: Adobe Photoshop, Google Fonts, Coolors.co, LogoAI Mockup

1️⃣ Project Overview

Design a simple, meaningful, and memorable logo for an educational brand named Medhabiyan, symbolizing infinity, knowledge, and clarity using a combination of custom book graphics and infinite shape.

1️⃣ Collecting Client Requirements

Brand Name: Medhabiyan
 Slogan: Not provided
 Business Type: Education Company (Online Courses)
 Target Audience: Students
 Logo Concept:

  • A clean and professional look

  • Combination of an infinity symbol and an open book

  • Must feel inspiring and intelligent
     Usage Platforms: Website, Facebook, Instagram, YouTube, TikTok, Book Covers, Car Branding, Product Packaging
     Communication Platform: WhatsApp

Explanation:
 The client clearly expressed the desire for a logo that looks clean, professional, and instantly memorable. During our WhatsApp communication, they suggested a symbolic blend of an infinity shape with an open book, aiming to visually represent continuous learning. The brand’s purpose—delivering quality education to every student—was the guiding vision. Therefore, the logo had to be versatile, visually intelligent, and effective across both print and digital mediums.

2️⃣ Research & Inspiration

  • Explored icons and minimal designs via Google & Pinterest
  • No direct logo inspiration; the idea was sparked by observing the infinity shape
  • Shared the concept with ChatGPT for refining and enhancing the design direction

Goal:
 To design a simple yet thoughtful logo combining the infinity symbol and an open book, emphasizing limitless learning.

Explanation: While researching educational icons, I stumbled upon the infinity symbol, which immediately sparked a powerful idea: blending it with an open book to represent “endless knowledge.” I discussed this concept with ChatGPT to clarify its execution, visual logic, and symbolism. The aim was to keep the identity minimal yet meaningful, something that students and learners can instantly connect with.

3️⃣ Concept Sketching

  • 4–5 concept sketches drawn by hand
  • Explored variations of the book-inside-infinity symbol
  • Ideas 4 & 5 were the most balanced and expressive.e

Explanation: The sketching phase began with pen and paper, where I explored different ways to merge an open book inside an infinity loop. Out of the 4–5 sketches I made, concepts 4 and 5 stood out for their balance, visual clarity, and potential uniqueness. These became the foundation for the digital execution.

4️⃣ Digital Draft Design

  • Main Tool: Adobe Photoshop
  • Fonts Used: Poppins (Google Fonts)
  • Total Drafts Created: 3
  • Custom Elements: Hand-crafted open book graphic in Photoshop

Explanation: After finalizing the sketch, I translated it into digital form using Adobe Photoshop. I designed and refined the open book graphic myself to integrate seamlessly with the infinity loop. I chose the Poppins font for its modern and clean appearance. Across 3 different drafts, I experimented with proportions, font positioning, and spacing to create a balanced and professional logo.

Medhabyan logo designed by Saad Ahmad, a digital marketing specialist

5️⃣ Color Palette & Typography

Tools Used: Coolors.co + Personal Color Sense
 Font Style: Poppins – Bold and Light
 Color Codes:

  • #1d3557 – Deep Blue (Trust, Focus)
  • #ff6b00 – Bright Orange (Energy, Optimism)
  • #457B9D – Steel Blue
  • #A8DADC – Soft Aqua
  • #F1FAEE – Mint Cream
  • #E63946 – Coral Red
  • #ffffff – White (Clarity)
  • #000000 – Black (Boldness & Contrast)

Explanation: The color palette was chosen to reflect the trustworthiness, energy, and clarity that an education brand should represent. Deep blue ensures focus and professionalism, while bright orange adds motivation and youthful energy. Poppins, in both bold and light styles, gave the logo a modern and confident voice, perfect for a brand that empowers learners.

6️⃣ Mockup & Visualization

  • Tool Used: LogoAI Mockup Generator
  • Total Mockups Created: 20+
  • Display Platforms: T-shirts, Book Covers, Business Cards, Mobile App Screens, LED Boards, and more
  • Most Impactful Mockups: T-shirt, Book Cover, Business Card

Explanation:
 To bring the logo to life, I created over 20 mockups using LogoAI. These mockups helped visualize how the logo would look in real-world applications. It was displayed on educational materials like book covers, as well as digital and promotional items like mobile apps, T-shirts, and business cards. This helped ensure brand consistency across all platforms and made the concept feel grounded and real.

7️⃣ Client Feedback & Revisions

  • Platform: WhatsApp (Text Communication)
  • Feedback: Instantly loved the first draft
  • Revisions: None required
  • Client Reaction: Extremely positive; praised the design, simplicity, and professional execution.

Explanation: As soon as I shared the first draft through WhatsApp, the client responded with genuine excitement. They loved the clean design, the book + infinity integration, and the overall simplicity. They specifically praised my professionalism and how effectively I turned their vision into reality.
 No revisions were requested, which reflected how well the final design aligned with their expectations. Their feedback reaffirmed the importance of listening carefully to the client’s brief and translating it through thoughtful design.

8️⃣ Final Delivery

File Formats Delivered: PNG, SVG, PDF, PSD, ZIP
 Brand Guide Included:

  • Color codes
  • Font name
  • Logo variations (light/dark/icon-only)

Delivery Platform: Google Drive + WhatsApp

Explanation: All final files were delivered in high-resolution formats, including PNG, SVG, PDF, and PSD, bundled inside a well-organized Google Drive folder. I also included a mini brand guide covering the core color palette, font details, and usage instructions. For convenience, a WhatsApp message was sent with a quick-access download link, ensuring a smooth handover.

🌟 Final Outcome

A clean and symbolic logo that merges infinite learning with clarity and simplicity—perfect for educational platforms, branding, and real-world usage.

Explanation: The final logo for Medhabiyan successfully captures the essence of endless learning through the symbolic integration of an infinity loop and an open book. Its clean design, modern typography, and carefully chosen color palette ensure clarity and emotional connection, making it ideal for educational branding. The logo remains highly recognizable across all sizes and mediums—from digital platforms to printed materials like books and merchandise. This minimal yet meaningful identity reflects the brand’s mission to deliver quality education with purpose. The simplicity in execution combined with depth in concept makes this logo both timeless and functional for long-term use.

💬 What Made This Project Special

✅ First Draft Approval  ✅ Symbolism of Knowledge & Infinity  ✅ Hand-drawn Custom Elements  ✅ 100% Client Satisfaction

Designing the Medhabiyan logo was a meaningful experience. From ideation to final delivery, I stayed true to the brand’s vision of making education timeless and accessible. The blend of infinity and open book captured the heart of their mission, and the appreciation I received confirmed the design’s success. I’m honored to help build such purposeful identities, and look forward to crafting more powerful stories ahead.

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