Prime WV Digital Marketing Case Study
How we drove high-quality leads with a low-budget Facebook ads campaign
Client: Prime WV | Industry: Digital Solutions (Web Design, Development & Marketing) | Location: Bangladesh | Tools Used: Meta Ads Manager, CapCut, ChatGPT | Project Duration: 7 Days | Main Platforms: Facebook & Instagram | Objective: Generate conversations and promote Prime WV services through a sales-focused ad campaign.
1️⃣ Project Overview
Prime WV is a digital solutions company specializing in Web Design, Development, Graphics Design, and Digital Marketing.
I ran a 7-day Facebook Ads campaign from 31 March 2025 to 6 June 2025, with the primary goals of:
- Promoting Prime WV services.
- Driving sales and conversions through conversation-based ads.
Total Campaign Budget: BDT 1,400
2️⃣ Objectives
- Service Promotion: Increase awareness of Prime WV’s services.
Lead Generation & Sales: Encourage direct messaging and conversations with potential clients.
3️⃣ Target Audience
- Audience Type: Content Creators, Page Admins, and Business Owners.
- Age Group: 18–40 years old.
- Location: Bangladesh.
Refinement: After analyzing the performance, the audience was optimized from Day 3 to focus on high-quality prospects who were more likely to convert.
4️⃣ Campaign Strategy
- Research & Planning: Conducted market research and analyzed audience data to plan the campaign effectively.
- Creative Production:
- Scriptwriting.
- Voiceover creation.
- Complete video editing with a focus on high engagement.
- Ad Structure: A single video creative was used with 3 different ad sets, each featuring unique CTAs (Call to Action).
- Placements: Facebook Feed, Reels, Stories, Profile Feed, Instagram Feed, Reels, Stories, Live Streaming, and In-Video Ads.
Top Performing Placement: Facebook Reels.
5️⃣ Campaign Results
- Messaging Conversations Started: 89
- Cost per Messaging Conversation: BDT 7.73
- Total Amount Spent: BDT 688.09
- Daily Budget: BDT 300
- Reach: 5,441
- Impressions: 6,482
- Frequency: 1.19
Cost per Link Click (CPC): BDT 5.93
6️⃣ Challenges & Solutions
- Initial Targeting Issue: The ads were initially reaching individuals who were interested but lacked purchasing power.
- Solution: Audience targeting was refined by Day 3, resulting in better quality leads and improved campaign performance.
- Solution: Audience targeting was refined by Day 3, resulting in better quality leads and improved campaign performance.
- Conversion Drop-offs: Some initial conversations did not result in conversions.
Solution: By optimizing the targeting and CTA strategy, the conversion quality improved by mid-campaign.
7️⃣ Key Learnings
- Narrowing the audience ensures better lead quality and reduces wasted ad spend.
- Data-driven optimization (real-time adjustments) is critical for maximizing ROI.
Video ads, especially on Facebook Reels, significantly outperform static creatives.
8️⃣ Client Feedback
“The Facebook Ads campaign delivered results faster than expected. Within just 4 days, we achieved our conversation goals, and the quality of leads was excellent. The creative video ad and optimized targeting brought in serious buyers, and I am impressed by the strategic approach used throughout the campaign.” – Client, Prime WV.
🌟 Final Outcome
Thank you for taking the time to explore this case study.
Prime WV’s campaign proves that impactful results don’t require massive budgets — they require smart targeting, creative storytelling, and constant optimization. In just 7 days, we were able to reach thousands of potential clients, spark 89 meaningful conversations, and build brand visibility with a cost-effective strategy.
If you’re looking to promote your services, attract high-quality leads, or create a powerful online presence, I can help you design and execute data-driven campaigns that deliver measurable growth. Let’s turn your ideas into success — the first step starts with a conversation.