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Yummy Lover Logo Design Case Study

Cloud Restaurant Branding with Love

Client: Yummy Lover | Industry: Cloud Restaurant | Location: Bangladesh
 Tools Used: Adobe Photoshop, Canva Pro, Google Fonts, LogoAI Mockup

Project Overview:

Create a simple, memorable, and emotion-driven logo using the letters Y and L, representing the brand name Yummy Lover, where “Love” is the main theme.

1️⃣ Collecting Client Requirements

  • Brand Name: Yummy Lover
  • Slogan: Taste the Love in Every Bite
  • Business Type: Cloud Restaurant  (Popular Product: Pizza)
  • Logo Concept:
    • Combine Y and L in a heart-inspired shape.
    • Simple & memorable
  • Usage Platforms: Facebook, Instagram, TikTok, YouTube, Website

Explanation:
 The client provided a clear and emotionally driven brief to guide the logo design process. The brand name “Yummy Lover” instantly suggests a connection between delicious food and love, which became the foundation of the design. Their slogan, “Taste the Love in Every Bite,” emphasized the emotional bond the brand wanted to create with its customers. As a cloud-based restaurant focused on pizza and digital presence, the logo needed to be simple, easily recognizable, and optimized for various online platforms, including Facebook, Instagram, TikTok, YouTube, and their website.

The key requirement was to creatively combine the letters Y and L in a shape inspired by a heart, symbolizing the “love” in Yummy Lover. The design had to strike a balance between simplicity and memorability, ensuring it stands out even at smaller sizes. These client inputs formed the core direction of the project and helped me stay aligned with their vision throughout the design process.

2️⃣ Research & Inspiration

  • Explored food/letter-based logos via Google, Pinterest, Dribbble
  • Inspired by the Louis Vuitton logo for its elegant letter combo
  • Used ChatGPT & Gemini for concept ideas
  • Goal: Unique yet simple identity that reflects love

Explanation:
I explored food and letter-based logos on Google, Pinterest, and Dribbble to find simple yet impactful ideas. Inspired by Louis Vuitton’s elegant letter combo, I used ChatGPT and Gemini for fresh, emotional concepts. The goal was to design a unique, minimal logo that visually expresses love and brand identity.

3️⃣ Concept Sketching

  • Initial sketch on paper ✍️
  • Tried 7–8 different compositions combining Y + L
  • Balanced with love, shaped to create a unique logo mark

Explanation:
The sketching phase began with rough hand-drawn ideas focused on merging the letters Y and L, the initials of Yummy Lover. The goal was to find a creative yet simple way to visualize the brand’s identity. I explored 7–8 different compositions, experimenting with alignment, spacing, and forms that could incorporate a heart shape, representing the theme of love. Throughout the process, I aimed to maintain visual balance and emotional depth. Eventually, one concept stood out—where Y and L came together smoothly within a heart-inspired structure. This sketch successfully combined clarity, meaning, and uniqueness, which later guided the digital logo design

4️⃣ Digital Draft Design

  • Main Tool: Adobe Photoshop
  • Supporting Tool: Canva Pro (element arrangement)
  • Fonts: Selected from Google Fonts
  • Created: 4–5 logo drafts

Explanation: In the digital draft phase, I used Adobe Photoshop to bring the hand-drawn concept to life with precision and clarity. For element alignment and quick layout testing, I used Canva Pro as a supporting tool. Fonts were carefully selected from Google Fonts to match the brand’s bold and modern identity. I designed 4–5 different logo drafts, experimenting with letter structure, spacing, and heart integration—each version refining the balance between simplicity, love, and brand recognition.

Yummy Lover restaurant logo designed by digital marketing specialist Saad Ahmad

5️⃣ Color Palette & Typography

  • Tools: Coolors.co + personal color sense
  • Color Codes:
    • #FF6E01 – Vivid Orange (Primary Color)
    • #FFFFFF– White (Secondary Color)
    • #000000  – Black (Secondary Color)
  • Font Style: Bold and modern

    Explanation: I used Coolors.co and personal color judgment to select a bold, energetic palette. The vivid orange symbolizes warmth and appetite, while the bold, modern font ensures clarity and strong brand presence.

6️⃣ Mockup & Visualization

  • Tool Used: LogoAI Mockup Generator
  • Platforms Displayed:  T-shirts, Food Packaging, Mobile App, Restaurant Wall, etc.

  • Total Mockups: 50+

Explanation: To showcase the logo in real-life applications, I used LogoAI Mockup Generator to create over 50 professional mockups. These mockups helped visualize how the logo would appear across different brand touchpoints. I displayed the logo on T-shirts, food packaging, mobile app interfaces, signage, and restaurant walls, ensuring it maintained clarity and emotional impact in every format. Each mockup served a specific purpose—T-shirts and packaging reflected everyday customer interaction, while digital platforms like mobile apps highlighted the brand’s online presence. This visualization process was essential to demonstrate the logo’s versatility, scalability, and emotional appeal across both physical and digital spaces. It gave the client

7️⃣ Client Feedback & Revisions

  • The client loved the first draft with mockups.
  • No revisions required
  • Communication: WhatsApp & Messenger (text, voice, video)

Explanation (200 words):
 Client feedback plays a vital role in shaping and finalizing any design project. In the case of Yummy Lover, the client was extremely pleased with the very first draft of the logo along with its mockup presentations. As soon as I shared the designs through WhatsApp and Messenger, the client responded enthusiastically, expressing satisfaction with both the creativity and professionalism of the work. The mockups—especially those on packaging and T-shirts—helped the client visualize the logo’s real-world impact, reinforcing their confidence in the design.

Throughout our communication, we used a combination of text, voice, and video messages, which made the exchange more personal and efficient. This multi-mode interaction allowed for quick clarifications and built strong mutual understanding. The client appreciated the fact that I captured their vision accurately without the need for revisions, which not only saved time but also reflected the success of the initial research, concept development, and attention to detail.

Receiving approval on the first attempt is always a rewarding experience. It confirmed that the logo aligned perfectly with the client’s expectations—emotionally, visually, and functionally. The seamless communication and positive feedback made this collaboration a smooth and fulfilling part of the design journey.

8️⃣ Final Delivery

  • Files Delivered: JPG, PNG, SVG, PDF, PSD, JPEG
  • Brand Guide Included:
    • Color codes
    • Fonts
    • Logo variations
  • Delivery Platforms: Google Drive + WhatsApp

Explanation: For the final delivery, I provided all essential file formats—JPG, PNG, SVG, PDF, PSD, and JPEG—to ensure versatile usage across platforms. A brand guide was included with color codes, font details, and logo variations for consistent branding. The complete package was shared via Google Drive for organized access and WhatsApp for direct client convenience and confirmation.

🌟 Final Outcome

A clean, lovable logo with emotional value and versatile usage — perfect for social presence and packaging!

Explanation: The outcome was a clean, modern, and emotionally resonant logo that truly captured the essence of the Yummy Lover brand. With the heart symbol integrated into the Y + L letterform, the logo effectively communicated love and taste, perfectly aligning with the slogan “Taste the Love in Every Bite.” Its simplicity ensures high recognizability, while the bold structure makes it suitable for both digital and print use. From social media profiles to packaging, the logo stands out and maintains its appeal across all platforms. This versatile and meaningful design successfully reflects the brand’s identity and purpose, making it both functional and memorable.

💬 What Made This Project Special

✅ First Draft Approved  ✅ Minimal + Emotional Identity  ✅ Professional File Delivery  ✅ 100% Satisfaction

Thank you for joining me on this creative journey! Designing the Yummy Lover logo was a fulfilling experience, from sketch to final delivery. This project highlighted the power of simplicity, emotion, and strong branding. With love at its heart, the logo now stands as a symbol of connection through food. I’m proud to have helped bring this vision to life and look forward to creating more meaningful designs ahead.

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