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Yummy Lover
Video Project Case Study

Yummy Lover: Bringing Cravings to Your Doorstep

Client: Yummy Lover | Industry: Cloud Kitchen | Location: Bangladesh | Language: Bangla & English | Project: Video Creation | Format: Business Promotional Video | Duration: 1 Minute 15 Seconds |  Tools Used: Google Docs, Audacity, Freepik, Davinci Resolve, ElevenLabs, Adobe Podcast, Canva Pro, and ChatGPT.

1️⃣ Task Completed in This Video!

  • Script Writing (Bangla and English)
  • Voiceover: Bangla (Self-recorded)
  • Voiceover: English AI-generated 
  • Premium Video Footage & Photo Selection based on Story
  • Video Editing: Synchronization, Music, Text, Transitions
  • Audio Editing

2️⃣ Skills Used in This Project

  1. Audience Understanding
  2. Message Clarity
  3. Storytelling
  4. Emotional Appeal
  5. Call to Action (CTA)
  6. Script Formatting
  7. Language Adaptation
  8. Tone & Voice Matching
  1. Clear Pronunciation
  2. Voice Modulation
  3. Tone Control
  4. Proper Pacing
  5. Script Familiarity
  6. Emotional Expression
  7. Noise Control & Environment Setup
  8. Breathing Control
  9. Recording Software Handling
  10. Consistent Energy Throughout
  1. Tone & Emotion Selection
  2. AI Tool Expertise (e.g., ElevenLabs, PlayHT)
  3. Pronunciation Checking
  4. Pacing & Flow Adjustment
  5. Voice Style Matching to Brand
  6. Audio Editing (timing sync)
  7. Export & File Optimization
  8. Creative Direction
  9. Language Clarity & Grammar
  1. Visual Storytelling
  2. Script-to-Visual Mapping
  3. Aesthetic Sense
  4. Relevance Matching
  5. Color & Mood Matching
  6. Composition Understanding
  7. Platform-Specific Framing (e.g., 1:1, 9:16)
  8. Emotion Alignment
  9. Stock Library Navigation
  10. Attention to Detail
  1. Timeline Management
  2. Audio-Visual Synchronization
  3. Music Selection & Timing
  4. Text Placement & Styling
  5. Motion Design Basics
  6. Transition Selection & Application
  7. Rhythm & Flow Sense
  8. Layering Techniques
  9. Color Consistency

Editing Software Proficiency 

  1. Noise Reduction
  2. Volume Balancing
  3. Voice Clarity Enhancement
  4. Equalization (EQ)
  5. Fade In/Fade Out
  6. Audio Synchronization
  7. Background Music Mixing
  8. Removing Breaths & Pauses
  9. Layering Multiple Audio Tracks
  10. Audio Editing Software Proficiency

3️⃣ What the Client Wanted

The client, Yummy Lover, wanted a short and engaging promotional video to introduce their new cloud restaurant to the public.


 The video had to:

  • Build a lovable brand image from the first impression
  • Attract food lovers and online food order users
  • Be visually appealing and emotionally catchy
  • Drive engagement and page visits on Facebook and Instagram

4️⃣ Target Audience

  • Age: 18–40
  • Location: Bangladesh
  • Interest Group: Food lovers, pizza lovers, burger lovers, online food order users, social media active users, young adults, students, and working professionals who enjoy trendy food content and quick delivery services.

5️⃣ Full Workflow & How It Was Done

Brief & Strategy Discussion
 Understood the client’s goal to introduce their new cloud kitchen brand in an emotional, trendy, and engaging way. Finalized key messaging, target audience, and platform (Facebook & Instagram).

Script Writing
 Wrote a short and catchy bilingual script (Bangla & English) based on brand tone, food appeal, emotional connection, and storytelling flow. Included strong CTAs to trigger engagement.

🎙️ Voiceover Creation

  • Bangla: Self-recorded in a clean audio setup ensuring clarity, tone control, and emotional delivery.

  • English: Generated using ElevenLabs AI, selecting a tone that matched the brand vibe and message.

🎞️ Footage & Photo Selection
 Collected high-quality video footage and mouth-watering food photos from Freepik and other stock libraries. Ensured visual alignment with each line of the script and targeted emotion.

🎬 Video Editing
 Used DaVinci Resolve to:

  • Sync voice with visuals perfectly
  • Add smooth transitions and motion text.
  • Place background music that enhances mood and rhythm
  • Maintain food-focused aesthetic and pacing.g

🎧 Audio Editing
 Used Adobe Podcast & Audacity for:

  • Enhancing voice clarity
  • Balancing music and dialogue
  • Removing noise, breaths, and silent gaps
  • Adding fade-in/out where needed

🎨 Final Touches

  • Integrated Yummy Lover branding (logo, colors, font style)
  • Exported two social-optimized versions: 9:16 (Reels) & 1:1 (Feed)
  • Optimized resolution and file size for online ad performance

📤 Delivery
 Delivered the final 1-minute 15-second promotional video in both HD general version and Meta Ads-optimized version, ready for Facebook and Instagram campaigns.

🌟 Final Outcome

Thank you sincerely for taking the time to read through this detailed case study of the Yummy Lover promotional video project. This video was more than just an introduction—it was a heart-crafted effort to present Yummy Lover as a warm, lovable cloud restaurant that connects with food lovers emotionally and visually.

From the first script word to the final frame, every step was designed to create a strong first impression, promote trust, and attract engagement from a young and food-loving audience. Through visual storytelling, smooth editing, and a blend of Bangla-English voiceovers, this video aimed to capture both attention and appetite.

I hope this video helps Yummy Lover grow its brand presence, connect with more hungry hearts, and make its mark in the online food scene of Bangladesh. 🍕🍔 If you’re looking to introduce your brand with a powerful, emotional, and story-driven video, I’d be honored to help bring your vision to life. 🎬

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